The product is black because of its activated charcoal content. Activated charcoal helps to accomplish the two things most people use a toothpaste for, whiter teeth and fresher breath.
Activated charcoal has an impressive history of medical uses dating back over three thousand years and is, only now, being rediscovered for its dental uses.
Activated charcoal is sticky and has a vast surface area. This helps it cling to the film on your tooth surfaces so your toothbrush can safely remove stains and unsightly plaque.
Activated charcoal has been known for centuries to purify and remove toxins. Most bad breath is caused (or aggravated) by the bacteria produced by decomposing food particles left behind after eating or incomplete brushing. The activated charcoal in this toothpaste has a property called adsorption that causes it to bind with this bacteria so they can be gathered up and rinsed away in the sink.
The product is made with purified, activated charcoal sourced from coconut husks.
The activated charcoal works as an abrasive. This property can sometimes raise concerns among dental professionals because too much abrasive can permanently impact tooth enamel and cause lasting damage to your teeth.
It is for this reason that the American Dental Association places an upper limit of 250 on a test it recommends to measure abrasivity. The test produces what is known as the RDA (Relative Dentin Abrasivity) Score. The RDA score for The Natural Dentist Charcoal Whitening Fluoride-Free Toothpaste is under 80 - which is well within the range considered safe.
Also, the product contains no harsh ingredients that can irritate your mouth. That means no artificial sweeteners, flavors or dyes and, most particularly, no sodium lauryl sulfate (SLS). Nor does it include sodium fluoride.
The Natural Dentist Charcoal Whitening Toothpaste uses only activated charcoal that comes from coconut husks that have been burned, purified, activated and ground into a fine powder. The toothpaste base uses selectively sourced gentle, natural ingredients including botanicals chosen specifically for their proven therapeutic benefits. Echinacea, goldenseal, calendula and, of course, soothing, healing aloe vera top that list.
It’s Cocomint flavor is a pleasant-tasting combination of natural coconut and mint flavorings.