SLS can irritate your sensitive mouth tissue. That “tingle” you feel when using most commercial toothpastes doesn’t mean what other toothpaste makers would have you believe - that it’s working. It’s actually evidence of mild irritation. In some instances, the irritation caused by SLS in toothpaste can make conditions in the mouth worsen.
SLS can harm the environment. Picture a few billion people spitting this stuff into their sinks every day. Imagine what the accumulated effect can be on fish, plants and wildlife. Shudder along with us.
SLS doesn’t make your toothpaste work better. We have never seen evidence that the addition of SLS makes a toothpaste more effective. What SLS does do is make the toothpaste foam and tingle. It adds to the perception of effectiveness. And now that you know, you won’t fall for that.
When you first use one of our toothpastes you may find yourself missing that little “kick” you’ve become accustomed to from the other brands. Please don’t give up on it for that reason. We promise it is working. We also promise it is doing no harm. If you stick with it a few days, we think you will find yourself a new favorite toothpaste.
Read more reviews.Change Product